Privacy policy

Last updated: October 28, 2026

Who We Are

This Privacy Policy explains how Alvert, operated by NORFELD COMPANY LLC, collects, uses, discloses, and protects personal information when you visit usealvert.com, place an order, or communicate with us. NORFELD COMPANY LLC is a United States limited liability company with its registered address at 1439 TAMARIND AVE APT 202, LOS ANGELES, CA 90028, United States. For privacy questions, contact support@usealvert.com.

Information We Collect

We collect information you provide when placing an order or contacting us, including your name, email address, telephone number, billing and shipping addresses, order details, and correspondence. Payment information is processed by our payment service providers; we may receive limited payment-related information, such as payment status, transaction identifiers, card brand, and the last four digits of a card, rather than complete card details.

We also collect technical and usage information, including IP address, device and browser information, approximate location inferred from your IP address, pages viewed, referral information, interactions with our website, and cookie or similar technology identifiers. We may receive information from advertising, analytics, email-marketing, payment, fraud-prevention, and fulfillment service providers.

How We Use Personal Information

We use personal information to process payments, confirm and fulfill orders, arrange delivery, provide tracking updates, respond to support requests, assess refund requests, prevent fraud, secure our store, comply with legal obligations, understand website performance, and improve our services. Where permitted by applicable law and subject to your choices, we also use personal information to send marketing communications and measure or personalize advertising.

Cookies, Pixels, and Analytics

Our website uses cookies and similar technologies, including tags and pixels, to operate the shopping experience, remember preferences, analyze traffic, and support marketing. Some technologies are essential to site functionality, while others support analytics and advertising.

Meta Pixel helps us measure advertising effectiveness, understand actions visitors take after interacting with Meta advertising, and support advertising audiences. Google Analytics 4 measures website usage, traffic sources, and interactions so we can evaluate site performance. TikTok Pixel measures visitor actions and advertising performance associated with TikTok. Klaviyo supports email marketing, subscription management, and analysis of customer engagement. Convertify may support marketing, conversion analysis, and customer-experience optimization, depending on the features enabled in our store.

You can manage optional cookies and tracking preferences through any consent or privacy choices tool available on our website and through your browser settings, including blocking or deleting cookies. You can also use privacy controls provided by Meta, Google, and TikTok. Blocking certain technologies may affect website functionality. Where applicable law requires consent, we will obtain it before using nonessential tracking technologies. You may withdraw consent using the same available preference controls. You can unsubscribe from marketing emails using the unsubscribe link in those messages or by emailing support@usealvert.com. A Global Privacy Control signal will be honored where required by applicable law.

Sharing Personal Information

We disclose personal information as needed to operate our business, including to Shopify and its service providers, payment processors, fraud-prevention providers, logistics providers, our third-party supplier and fulfillment partners in China, customer-support providers, and the analytics and marketing providers described above. We may also disclose information to comply with law, respond to valid legal requests, protect rights and security, or facilitate a legitimate business transaction subject to applicable legal protections.

Our supplier and shipping partners receive the information necessary to prepare and deliver purchases, such as your name, delivery address, telephone number where necessary, and order contents. We do not authorize service providers to use personal information for unrelated purposes except as permitted by applicable law and their applicable contractual terms.

International Data Transfers

We operate from the United States and use third-party providers and fulfillment partners that may process information in the United States, China, or other countries. Privacy protections may differ between jurisdictions. We take reasonable measures to protect information when it is transferred or processed internationally, including appropriate contractual and security measures where applicable.

Data Retention and Security

We retain personal information for as long as reasonably necessary to complete transactions, provide customer service, comply with tax, accounting, and legal requirements, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary according to the type of information and the reason it is held. We use reasonable administrative, technical, and organizational safeguards designed to protect personal information, but no electronic transmission or storage system is completely secure.

Your Privacy Choices and Rights

Depending on your state of residence and applicable law, you may have rights to request access to the personal information we hold about you, correction of inaccuracies, deletion, and a copy of your information, as well as rights concerning certain disclosures and uses for targeted advertising or profiling. These rights may be subject to legal exceptions. We will not discriminate against you for exercising applicable privacy rights.

You may submit a request by emailing support@usealvert.com. We may need to verify your identity before responding. Where permitted, an authorized agent may submit a request on your behalf, subject to verification of the agent's authority. If an applicable state law gives you a right to appeal a denied request, you may request an appeal by replying to our decision or emailing the same address.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may grant rights to know and access categories and specific pieces of personal information collected, request correction or deletion, obtain portability of certain information, opt out of the sale or sharing of personal information for cross-context behavioral advertising, limit certain uses of sensitive personal information, and receive equal treatment when exercising those rights, subject to applicable exceptions.

In the preceding 12 months, the categories of personal information we may have collected include identifiers and contact details, customer and transaction records, commercial information, internet or network activity, approximate geolocation data, and inferences related to shopping interests. Sources include you, your devices and website interactions, and our service providers and advertising partners. We use and disclose these categories for the business and commercial purposes described in this policy. We may disclose these categories to payment and commerce providers, fulfillment and shipping partners, analytics providers, and advertising and email-marketing providers as appropriate to their functions.

Use of advertising pixels and similar technologies may constitute a sale or sharing under California law even if no money is exchanged. To opt out of sale or sharing for cross-context behavioral advertising, use the privacy or cookie choice controls available on our site, send a recognized Global Privacy Control signal where applicable, or contact support@usealvert.com with your request. We do not knowingly sell or share the personal information of consumers under age 16. We do not use sensitive personal information to infer characteristics beyond purposes permitted without an additional right to limit under California law.

We apply applicable retention criteria described in the Data Retention and Security section to each category of personal information. The actual period depends on transaction needs, the ongoing customer relationship, applicable recordkeeping obligations, and legitimate security and dispute-resolution requirements.

Children's Privacy

Our store is not directed toward children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@usealvert.com so we can investigate and take appropriate action.

Third-Party Websites

Our website may include links to third-party websites or services. Their privacy practices are governed by their own policies. We are not responsible for their independent handling of personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our operations, technology, or legal requirements. The effective version will be posted on usealvert.com with a revised date at the top. When required by law, we will provide additional notice or seek consent.

Contact Information

Alvert is operated by NORFELD COMPANY LLC. For privacy inquiries and rights requests, contact support@usealvert.com or write to NORFELD COMPANY LLC, 1439 TAMARIND AVE APT 202, LOS ANGELES, CA 90028, United States. Website: usealvert.com.